How to Make Your Company FAMOUS
Publicity means growth. Unlock the power of the press with Guardian business journalist Jon Card
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It's Time to Make Your Company FAMOUS
Gaining high quality media coverage is an exceptionally powerful way to build any brand.
If you're a company founder, owner, CEO or MD, or if you're a media professional, PR or digital PR, How to make your company FAMOUS will empower you to gain press coverage that helps your company grow, without the need to spend thousands on a PR agency.
This course will help you build a powerful story for your company which you're confident to tell to the world. It'll also provide you with the resources and understanding you'll need to gain the kind of top-tier media coverage that will help you grow your company.
Led by Guardian business journalist Jon Card, How to Make Your Company FAMOUS is a video-led course with a supporting workbook, in-depth articles and interactive quizzes, all designed to help you get to grips with the media - FAST.
Sign up below for unlimited access to How to make your company FAMOUS - or upgrade to the Chief Storytellers Club or Chief Storytellers Programme for a host of additional services. We look forward to seeing your name up in lights!
"This course was amazing. Since we've been following Jon's techniques, we've been covered in the Telegraph, in the Guardian, on CNN, the BBC and more."
- Caspar + Nichola Craven, Adventurers & Co-Creators, The Brave You
"Highly recommended; we're already getting press having followed some of the basic rules - which didn't seem so basic until Jon pointed them out."
- Charlie Blair, MD, Gravitricity
"The content in this class helps you understand how the media machine works and how you can deliver your message as effectively as possible. A must."
- Andy Ling, CEO, Perpetual V2G Systems
"Jon's clear and helpful insight into the world of getting PR coverage for businesses is invaluable. I'd recommend this to any entrepreneur, PR company or business wanting to work out how to efficiently and effectively connect with the media - this is essential."
- Sophie Devonshire, CEO, The Caffeine Partnership
"This has paid for itself several times over - solid, candid advice. I'd highly recommend Jon's courses to all business owners who are looking to grow."
- Carl Reader, Founder, #BeYourOwnBoss movement & Chairman, business advisory firm d&t
Your Instructor
Jon Card writes about business and enterprise for the Guardian, Telegraph & Times and also works with Innovate UK to help entrepreneurs gain press. Jon is founder of Chief Storytellers and the How to Make Your Company FAMOUS live training day, which regularly sells out in the UK. In 2019, Jon launched Chief Storytellers online to help ambitious leaders worldwide gain control over their stories and DIY their own, successful media campaigns.
Course Curriculum
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StartStories are packages
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StartVIDEO Lesson 4 - The most important sentences of your life (7:31)
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StartVIDEO Lesson 5 - The essential parts of all stories (10:01)
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StartVIDEO Lesson 6 - The power of PICTURES (10:16)
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StartPictures, pictures, pictures!
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StartDownload your photoshoot checklist
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StartVIDEO Lesson 7 - QUOTES - the words we all want to hear (13:03)
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StartWriting the news
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StartQUIZ 3: Stories are packages