Become the CHIEF STORYTELLER for Your Company
Company founder? CEO? MD? It's time for you to become the Chief Storyteller for your business.
The Chief Storyteller course will help you build a powerful story for your company which you're confident to tell to the world.
It'll also provide you with the resources and understanding you'll need to gain the kind of top-tier media coverage that will help you grow your company.
Led by Guardian business journalist Jon Card, The Chief Storyteller is a video-led course with a supporting workbook, in-depth articles and interactive quizzes, all designed to help you get to grips with the media - FAST.
Save thousands in agency fees & make yourself a friend to the press with eight easy-to-follow video lessons, using the supporting course materials to strengthen your knowledge and secure your company's ongoing press coverage.
Sign up below for unlimited access to The Chief Storyteller - we look forward to seeing your name in lights.
"This course was amazing. Since we've been following Jon's techniques, we've been covered in the Telegraph, in the Guardian, on CNN, the BBC and more."
- Caspar + Nichola Craven, Adventurers & Co-Creators, The Brave You
"Highly recommended; we're already getting press having followed some of the basic rules - which didn't seem so basic until Jon pointed them out."
- Charlie Blair, MD, Gravitricity
"The content in this class helps you understand how the media machine works and how you can deliver your message as effectively as possible. A must."
- Andy Ling, CEO, Perpetual V2G Systems
"Jon's clear and helpful insight into the world of getting coverage for businesses is invaluable. I'd recommend this to any entrepreneur, PR company or business wanting to work out how to efficiently and effectively connect with the media - this is essential."
- Sophie Devonshire, CEO, The Caffeine Partnership
"This has paid for itself several times over - solid, candid advice. I'd highly recommend Jon's courses to all business owners who are looking to grow."
- Carl Reader, Founder, #BeYourOwnBoss movement & Chairman, business advisory firm d&t
Jon Card writes about business and enterprise for the Guardian, Telegraph & Times and also works with Innovate UK to help entrepreneurs gain press. Jon is founder of Chief Storytellers and the How to Make Your Company FAMOUS live training day, which regularly sells out in the UK. In 2019, Jon launched Chief Storytellers online to help ambitious leaders worldwide gain control over their stories and DIY their own, successful media campaigns.
StartStories are packages
StartVIDEO Lesson 4 - The most important sentences of your life (7:31)
StartVIDEO Lesson 5 - The essential parts of all stories (10:01)
StartVIDEO Lesson 6 - The power of PICTURES (10:16)
StartPictures, pictures, pictures!
StartVIDEO Lesson 7 - QUOTES - the words we all want to hear (13:03)
StartWriting the news
StartQUIZ 3: Stories are packages