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The Chief Storyteller
The Chief Storyteller
Intro: Guardian business journalist Jon Card explains how to complete this course
Download The Chief Storyteller templates
Why you need to be the storyteller for your business
How to be a storyteller
QUIZ 1: How to be a storyteller
Creating the story of your business
VIDEO Lesson 1 - Why every business needs a story - including yours (10:23)
VIDEO Lesson 2 - How to create a compelling story for your business (10:09)
VIDEO Lesson 3 - Developing your story (6:56)
The Hero's Journey: Deep Dive
QUIZ 2: The Hero's Journey
Assembling your media package
Stories are packages
VIDEO Lesson 4 - The most important sentences of your life (7:31)
VIDEO Lesson 5 - The essential parts of all stories (10:01)
VIDEO Lesson 6 - The power of PICTURES (10:16)
Pictures, pictures, pictures!
VIDEO Lesson 7 - QUOTES - the words we all want to hear (13:03)
Writing the news
QUIZ 3: Stories are packages
Contacting journalists
VIDEO Lesson 8 - Contacting journalists (18:33)
Responding to journalists
Three MORE ways to get press
Five templates for emailing journalists
QUIZ 4: Contacting journalists
Let's get digital
Emails, links and online news
Understanding 21st-century journalism
It's time to make your company FAMOUS
QUIZ 5: Let's get digital
Teach online with
Emails, links and online news
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