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How to Make Your Company FAMOUS
How to make your company FAMOUS
Intro: Guardian business journalist Jon Card explains how to complete this course
Download the How to Make Your Company Famous workbook
Why you need to be the storyteller for your business
How to be a storyteller
QUIZ 1: How to be a storyteller
Creating the story of your business
VIDEO Lesson 1 - Why every business needs a story - including yours (10:23)
VIDEO Lesson 2 - How to create a compelling story for your business (10:09)
VIDEO Lesson 3 - Developing your story (6:56)
The Hero's Journey: Deep Dive
QUIZ 2: The Hero's Journey
Assembling your media package
Stories are packages
VIDEO Lesson 4 - The most important sentences of your life (7:31)
VIDEO Lesson 5 - The essential parts of all stories (10:01)
VIDEO Lesson 6 - The power of PICTURES (10:16)
Pictures, pictures, pictures!
Download your photoshoot checklist
VIDEO Lesson 7 - QUOTES - the words we all want to hear (13:03)
Writing the news
QUIZ 3: Stories are packages
Contacting journalists
VIDEO Lesson 8 - Contacting journalists (18:33)
Responding to journalists
Journalist requests: 5 Steps to Success
Three MORE ways to get press
QUIZ 4: Contacting journalists
Five templates for emailing journalists
Let's get digital
Emails, links and online news
Understanding 21st-century journalism
It's time to make your company FAMOUS
QUIZ 5: Let's get digital
QUIZ 2: The Hero's Journey
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